Monetizing New Media, Greg Koerner, Media Bank

The Talk: The Dynamic state of Marketing: How agencies are redefining the way they do business and how content providers can take advantage.

The emergence of digital media and technology in the advertising industry has led to a wave of change in the way advertisers do business and where their clients are looking to shift their budgets. This is evident in a 2008 Accenture survey which indicated 52 percent of senior media executives surveyed believe that online advertising will eclipse traditional advertising by 2013, as well as General Motors’, the third largest advertiser in the U.S., announcement that it will shift half of its advertising budget to ‘one-to-one’ media in the next three years. The growth of digital media channels – Web-based, video, mobile, gaming, podcasts and other emerging technologies – has presented a number of challenges, and opportunities, to advertisers who must now work to ensure they stay competitive in the digital revolution. As agencies look to meet these challenges, digital content providers can seize the opportunity by packaging their content in ways that appeal to media buyers looking for new channels to reach their audiences in the digital age.

Bio: Greg Koerner joined Chicago-based Media Bank in April 2008 as its Chief Sales Officer. He has spent twenty-three years in the media business, the past six as Sr. Regional VP at Yahoo!. "Greg has always been one of the first to identify new trends in the advertising industry, specifically how technology will transform the advertising business model as we know it." said Curt Hecht, President of the VivaKi Nerve Center. "Greg was early to Doubleclick and next Yahoo! before we would know their ability to scale and impact the industry and it is always an adventure to see what company will feel his impact next." (***As a note, VivaKi is a division of Publicis)

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Tags: chicago_convergence, greg_koerner, media_bank, monetizing_new_media
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Location: Chicago

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