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Mike Bennett and Bruce Eric Montgomery are now friends

August 25

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Mike Bennett is now a member of The Chicago Convergence

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July 23

Profile Information

Zip Code

60605

Industry

Internet, Interactive, New Media, Film, Gaming, Technology, Science, Chicago 2016, Entrepreneur

About Me:

As a proven leader with experience in the areas of digital media, consumer insights, brand marketing, advertising, sales management, and financial analysis, I am seeking an opportunity that offers both challenge and growth potential.

In my years of management experience, I have conducted various levels of strategic communications, financial and operational analyses. I have developed and executed strategic and annual business plans for consultative services. In anticipating and addressing the needs of clients, I implemented annual marketing plans to drive sales and consumer demand, through product development and design, consumer trade advertising, promotion and pricing. I have been responsible for budget development, variance analysis, decision support and guidance, pricing and profitability analysis, operational reviews, and management reporting. These contributions to the strategic and tactical planning of the company have provided me ample exposure to senior management in both formal presentations and informal reviews.

In addition to the professional skills mentioned above, I have also gained experience in staff development of both direct and indirect reports, as well as, influence management. Moreover, I possess the necessary technical expertise in modeling, macro design, and database management that add to the accuracy and proficiency in decision making. As a final point, one of my strongest assets is the ability to manage multiple projects in an international environment of rapid change and competing priorities.

Michael Lawrence Bennett
8549 S. Eggleston Avenue
Chicago, IL. 60620
Miclawben@gmail.com
310.913.4872
EXPERIENCE
WMS Technology, Chicago, IL. July 2007 - Present
Senior Manager, Product Management, Innovation & Consumer Insights
• Lead efforts in international market research, strategic planning and analysis, business development, and consulting for their digital media online quantitative and qualitative media research tool: Playersforum.com and CasinoProForum.com
• Experience in the licensing and production of game titles for the DS, Wii, PS2, PS3, and Xbox 360 being developed. i.e. Star Trek and Top Gun www.wms.com
• Interface with channel partner executives and develop effective, strategic relationships domestically within the U.S. and within the countries of Canada, China, Japan, Netherlands, England, South Africa, and Australia.
• Lead intercept and prototype research with all major distributors of gaming technology.
• Developed corporate relationships within the game technology industry, to provide online research services to our customers.

Walgreen Corporation, Chicago, IL. Aug 2005 – July 2007
Senior Manager, Consumer Insights and Marketing Management
• Led efforts in market research, strategic planning and analysis, competitive intelligence, business development, and consulting with progressively increasing responsibilities for www.walgreens.com Health Initiatives division.
• Interfaced with channel partner executives and develop effective, strategic relationships.
• Interfaced with customers directly, professionally representing the organization.
• Led the strategic development of the market research, competitive intelligence and consumer insight online panels area within the Innovation group.
• Integrated market research and competitive intelligence to drive strategic plans and decisions into the broader organization.
• Coordinated with product, marketing, sales and executive management to develop strategic market research needs.
• Led competitive intelligence for corporate acquisitions.
• Executed the annual strategic marketing plan through contracted external vendor research support.
• Proven experience in deal planning and negotiation skills.

Weigel Broadcasting Company, Chicago, IL. Oct 2003 – Aug 2005
Executive Producer
Responsible for producing WCIU 26 North Halsted television program.
Researched story treatments.
Acquired and place on-air guests.
Identified product, market, license opportunities.
Developed promotional and marketing collateral.

Company Name

WMS Technology

What I hope to gain from The Chicago Convergence

Speaking Engagements and Networking