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Comment by Bruce Eric Montgomery on October 19, 2009 at 11:30am

Learn how to differentiate, engage with end users and build brand loyalty by addressing the emotional needs of consumers

CHICAGO – October 19, 2009 – Mobile Monday (MoMo) Chicago, a community of mobile professionals that promotes the mobile industry and fosters cooperation and networking, today announced the details for its October event, which will provide a snapshot of a veteran mobile UI designer's point of view on the emotions in UX design.

WHO: Alfred Liu, Senior Mobile User Interaction (UI) Designer for Motorola

WHAT: Presentation of a veteran mobile UI designer's perspective on the emotions in UX design followed by networking; light refreshments will be served and there will be a quick tour of the TechNexus startup incubation space

WHEN: Monday, October 19th from 6:00 – 7:30 p.m.

WHERE: TechNexus
200 S. Wacker Drive, 15th Floor, Chicago, IL 60606
Directions: http://www.technexus.org/GettingHere

Space is limited, so advance registration is recommended and free: http://momochioct2009.eventbrite.com

Note: Participants must sign-in at the reception desk on the first floor, and picture ID is required

WHY: The mobile application market has exploded since the Apple App Store opened in July 2008. More than 85,000 apps became available in a little more than 1 year (about 8 apps per hour). In addition, the Android market opened in October 2008 with a quicker approval process, and promises a larger user base as the number of Android phones grows. As UI and UX designers, how can we attract and engage consumers in this crowded and quick-changing attention economy? Beyond user-friendliness, what are the new boundaries, thinking and tools that user experience/user interface designers should engage with?

“We’re expecting a big crowd for this event given the relevance of the topic to a range of disciplines, from product managers and business managers to marketing/advertising professionals and engineers,” said Ray Villares, director of Mobile Monday Chicago.

Started from his graduate course work, Mr. Liu will capture the current research and thoughts on how companies can differentiate from the competition, engage with end-users and build brand loyalty by addressing the emotional needs of consumers. For the past five years, Mr. Liu has been defining compelling user experiences for multimedia and social media applications at Motorola. Prior to joining Motorola, Alfred was an ERP and B2B systems analyst for Zurich Insurance, and a consultant for IBM Global Services.

About Mobile Monday Chicago
Mobile Monday (MoMo) Chicago is a community of mobile professionals that promotes the mobile industry and fosters cooperation and networking. MoMo chapters are active in more than 70 cities worldwide, and new locations launch monthly. MoMo Chicago’s main activities are the community’s face-to-face gatherings on every third Monday and virtual networking through the use of the Blog and mailing-group. Follow MoMo Chicago on Twitter: @MoMoChicago.

About TechNexus
TechNexus is a coworking and incubator space, home to 28 new companies and used by more than 2,000 execs a month. TechNexus is a collaboration with the Illinois Tech Association and their 600+ member companies, designed to bring the community together in a more collaborative way. For more information, please go to www.technexus.org

Contact:

Kristie Heins Fox
MoMo Chicago
312.329.3985
heinsfoxk@ruderfinn.com
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About Mobile Monday Chicago
Mobile Monday (MoMo) Chicago is a community of mobile professionals that promotes the mobile industry and fosters cooperation and networking. MoMo chapters are active in more than 70 cities worldwide, and new locations launch monthly. MoMo Chicago’s main activities are the community’s face-to-face gatherings on every third Monday and virtual networking through the use of the Blog and mailing-group. Follow MoMo Chicago on Twitter: @MoMoChicago.

Comment by Hugh Jedwill on August 7, 2009 at 3:11pm

Heartland Mobile is now on Facebook! Please become a fan and spread the word!

http://www.facebook.com/pages/The-Heartland-Mobile-Council/114528779388?ref=search
Posted By Dirk Rients

Comment by Bruce Eric Montgomery on July 29, 2009 at 2:00pm

iOffer.com Sellers Increasingly Select mPayy to Provide Buyers Faster, More Secure Checkout Experiences

Growth Confirms Demand for Debit-Based Mobile Commerce Solutions

CHICAGO--(BUSINESS WIRE)--mPayy, a scalable online and mobile payment provider, today announced that iOffer.com, an innovative, alternative auction and trading site, has successfully completed the deployment of mPayy technology to provide seamless, faster experiences for buyers and sellers.

“The future of retail lies in mobile commerce,” said Ryan Boyce, President and CEO of iOffer.com. “We decided to include mPayy as an online payment alternative because we view its technology as a strategic enabler for catapulting our site into the next generation of e-commerce.”

“We’re very encouraged by the month-over-month growth in sellers selecting mPayy as one of their online payment solutions on iOffer,” said Conrad Sheehan, founder and CEO of mPayy. “Our highly scalable payment platform for Internet retailers improves margins by reducing fraud and transaction costs.”

mPayy’s secure debit solution provides iOffer buyers an alternative payment solution to credit cards. Buyers making purchases on iOffer can instantly open an mPayy personal account to make quick, simple and secure payments from their checking accounts with just a cell phone number and password.

mPayy technology empowers iOffer’s sellers to take their stores “on the road” by transforming their cell phones into mobile point of sale systems. iOffer sellers experience significant savings on every transaction versus competing online or mobile payment services with mPayy Small Business accounts.

About mPayy, Inc (www.mpayy.com)

mPayy is a secure online and mobile payment provider that enables merchant processing for any sized online retail business, plus quick and simple purchasing for buyers. The company’s highly scalable payment platform for Internet retailers improves margins by reducing fraud and transaction costs. mPayy has created an efficient and ubiquitous payment service that enables profitable micro-payments; easy, yet secure purchases of digital content and physical goods; and free person-to-person payments. mPayy is fundamentally changing the economics of both e-commerce and m-commerce.

About iOffer

iOffer fosters the relationships between Sellers and Buyers in a venue based on honest negotiations between individuals. And since launch, the goal has remained the same: to bring real people together to buy and sell, to exchange ideas and information in an engaging and entertaining manner within a safe and secure environment.

Comment by Hugh Jedwill on July 20, 2009 at 3:36pm

I agree, Nicholas. Mobile forces you to focus your message and so many in business are afraid to do that. There are some things on your PC website that shouldn't be on your mobile website.

Comment by Nicholas Paredes on July 20, 2009 at 11:56am

Check out today’s article at UseIt. Jacob Nielsen discusses mobile web usability. Are we really back to 1994? My perspective is that contextual planning can solve many of these issues. What do people want to do on mobile? It takes companies with courage to decide upon a plan as opposed to throwing everything at mobile!

Comment by Ray on July 19, 2009 at 10:08pm

Great post from John Gapper on his blog at the FT. An interesting insight: Americans are the Mobile Champions of the world:

http://blogs.ft.com/gapperblog/2009/04/americans-become-the-mobile-phone-champions/

"There are now 270m mobile phone users in the US, out of a population of 304m, compared with 223m internet users.

More surprisingly, Americans now send 110bn text messages a month, which has grown exponentially from an average of 48bn per month in 2007, 19bn in 2006, 10bn in 2005 and 5bn in 2004. In other words, the number has been doubling each year."

Comment by Michael Kelly on July 15, 2009 at 12:26pm

MillerCoors & Chicago sports fans...

I think this is an innovative and very creative idea - way to go MillerCoors!

This brings a different kind of engagement to the brand, the event, the sport, and more. It also had great talk value...I would tell my friends about this cool event I saw at the ball game...and yes, it would build my loyalty to the beer.

I am excited to see others bring this kind of innovation by leveraging mobile!

MK

Comment by Tim McQuillin on July 15, 2009 at 5:11am

http://www.mobilemarketer.com/cms/news/messaging/3683.html

MillerCoors courts Chicago sports fans with mobile marketing

By Dan Butcher

July 15, 2009
MillerCoors runs SMS voting at Chicago White Sox g

MillerCoors uses text messaging to engage Chicago sports fans

MillerCoors is letting baseball fans at U.S. Cellular Field pay tribute to their favorite stars in the stands, as well as on the field, during Chicago White Sox home games this month via mobile.

As part of Beer Vendor Appreciation Month, a new program designed and launched by GMR Mobile on behalf of the beer baron, fans at 12 home games will be able to honor their favorite stadium suds vendor by text-messaging votes throughout the course of the game. Winners will be selected on a game-by-game basis, with the vendor garnering the most votes during July being honored in early August as Beer Vendor of the Year.

“The strategy is to honor the hard workers who deliver the great taste of Miller Lite in a fun, unique way utilizing consumer engagement technology through our contractual assets in-stadium,” said Ryan Peck, senior account manager for GMR Marketing, Chicago. “This initiative ties into the ATL Miller Lite strategy of ‘Great Calls,’ as each beer vendor has their own unique ‘call.’

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“The target demographic is White Sox fans 21-plus-years-old who enjoy a great tasting light beer at a baseball game,” he said.

MillerCoors is a joint venture between SABMiller and Molson Coors Brewing Co., which sells brands such as Miller Lite, Miller High Life, Miller Genuine Draft, Coors, Coors Light, Molson Canadian and Steel Reserve in the United States, with the purpose of combining all of their U.S. brewing operations to better compete against Anheuser-Busch InBev.
MillerCoors runs SMS voting at Chicago White Sox g

U.S. Cellular Field is the home of MLB's Chicago White Sox

Pete Coors is chairman of the company and Molson Coors CEO Leo Kiely is also the CEO of the joint venture. Tom Long, CEO of Miller, is president and chief commercial officer.

The combined venture is headquartered in Chicago, IL, although SABMiller and Molson Coors still operate independently.

U.S. Cellular owns and operates the fifth largest wireless telecommunications network in the United States, behind Verizon Wireless, AT&T Mobility, Sprint Nextel and T-Mobile USA. The company currently serves about 6.1 million customers in 126 markets in 26 U.S. states.
MillerCoors runs SMS voting at Chicago White Sox g

President Obama is a big White Sox fan

U.S. Cellular, which is starting to roll out a 3G network, sponsors Major League Baseball’s Chicago White Sox.

GMR Marketing specializes in sports and entertainment engagement marketing through use of the interactive channels of retail, digital and live events. Its other clients using the mobile channel include Nokia, Bank of America Corp. and Lowe’s.

A subsidiary of Omnicom and part of the Radiate Group, GMR Marketing is headquartered in Milwaukee, with offices in Chicago, New York, Los Angeles, Dallas, San Francisco, Charlotte, Toronto, Vancouver, London, Paris and Beijing.

GMR Mobile, formerly known as MangoMobile, runs the backend texting component, the GMR MillerCoors account team oversees and manages the activations involved, including program creation in conjunction with the Chicago-based MillerCoors marketing team, acting as a liaison between the White Sox and MillerCoors, facilitate approvals and campaign execution.

Beer Vendor Appreciation Month began on July 7, when the White Sox hosted the Cleveland Indians, and it wraps up on July 31, when the New York Yankees visit U.S. Cellular Field.

The text number for voting will be broadcast on the ballpark videoboard during the third inning, with results of the top-five vote-getters revealed during the seventh inning.

Vendors will be identified by buttons on their tray straps that display his or her vote individual text code.
That code during game time is texted to a short code.

GMR Mobile created a Web portal for the White Sox team to be able to log in and see the results live during the game.

The winning beer vendor will throw out a ceremonial first pitch prior to a White Sox home game and see his or her likeness depicted on a promotional bobblehead in 2010.

“MillerCoors has been very active in running text-to-win sweepstakes, but this is the first mobile program of this nature,” Mr. Peck said. “It is a great way for fans to celebrate the hardworking beer vendors.”

Staff Reporter Dan Butcher covers banking and payments, carrier networks, commerce, database/CRM, manufacturers, music, software and technology. Reach him at dan@mobilemarketer.com.

Comment by Hugh Jedwill on June 8, 2009 at 9:08am

The Heartland Mobile Council is meeting tomorrow, June 9th at 6pm at the DePaul Center. Look at the discussion board for agenda and location details. It's a great opportunity to meet the people here in person and get involved in making Chicago a player in the mobile industry.

Btw, does anyone have the new Palm Pre? I'm dying to try one out!

Comment by Jeff Judge on May 22, 2009 at 11:16am

Great post Tim. Just wanted to let everyone know that my company (Interactive Mediums) makes has a product called TextMe (http://textme.net) which makes it really easy to implement this type of alerting functionality, and a whole lot more. We also crank on mobile applications for clients.

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