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Comment by Bruce Eric Montgomery on October 19, 2009 at 11:28am

Learn how to differentiate, engage with end users and build brand loyalty by addressing the emotional needs of consumers

CHICAGO – October 19, 2009 – Mobile Monday (MoMo) Chicago, a community of mobile professionals that promotes the mobile industry and fosters cooperation and networking, today announced the details for its October event, which will provide a snapshot of a veteran mobile UI designer's point of view on the emotions in UX design.

WHO: Alfred Liu, Senior Mobile User Interaction (UI) Designer for Motorola

WHAT: Presentation of a veteran mobile UI designer's perspective on the emotions in UX design followed by networking; light refreshments will be served and there will be a quick tour of the TechNexus startup incubation space

WHEN: Monday, October 19th from 6:00 – 7:30 p.m.

WHERE: TechNexus
200 S. Wacker Drive, 15th Floor, Chicago, IL 60606
Directions: http://www.technexus.org/GettingHere

Space is limited, so advance registration is recommended and free: http://momochioct2009.eventbrite.com

Note: Participants must sign-in at the reception desk on the first floor, and picture ID is required

WHY: The mobile application market has exploded since the Apple App Store opened in July 2008. More than 85,000 apps became available in a little more than 1 year (about 8 apps per hour). In addition, the Android market opened in October 2008 with a quicker approval process, and promises a larger user base as the number of Android phones grows. As UI and UX designers, how can we attract and engage consumers in this crowded and quick-changing attention economy? Beyond user-friendliness, what are the new boundaries, thinking and tools that user experience/user interface designers should engage with?

“We’re expecting a big crowd for this event given the relevance of the topic to a range of disciplines, from product managers and business managers to marketing/advertising professionals and engineers,” said Ray Villares, director of Mobile Monday Chicago.

Started from his graduate course work, Mr. Liu will capture the current research and thoughts on how companies can differentiate from the competition, engage with end-users and build brand loyalty by addressing the emotional needs of consumers. For the past five years, Mr. Liu has been defining compelling user experiences for multimedia and social media applications at Motorola. Prior to joining Motorola, Alfred was an ERP and B2B systems analyst for Zurich Insurance, and a consultant for IBM Global Services.

About Mobile Monday Chicago
Mobile Monday (MoMo) Chicago is a community of mobile professionals that promotes the mobile industry and fosters cooperation and networking. MoMo chapters are active in more than 70 cities worldwide, and new locations launch monthly. MoMo Chicago’s main activities are the community’s face-to-face gatherings on every third Monday and virtual networking through the use of the Blog and mailing-group. Follow MoMo Chicago on Twitter: @MoMoChicago.

About TechNexus
TechNexus is a coworking and incubator space, home to 28 new companies and used by more than 2,000 execs a month. TechNexus is a collaboration with the Illinois Tech Association and their 600+ member companies, designed to bring the community together in a more collaborative way. For more information, please go to www.technexus.org

Contact:

Kristie Heins Fox
MoMo Chicago
312.329.3985
heinsfoxk@ruderfinn.com
# # #

About Mobile Monday Chicago
Mobile Monday (MoMo) Chicago is a community of mobile professionals that promotes the mobile industry and fosters cooperation and networking. MoMo chapters are active in more than 70 cities worldwide, and new locations launch monthly. MoMo Chicago’s main activities are the community’s face-to-face gatherings on every third Monday and virtual networking through the use of the Blog and mailing-group. Follow MoMo Chicago on Twitter: @MoMoChicago.

Comment by Nicholas Paredes on July 20, 2009 at 12:03pm

Why has Japan — the leader of the mobile world — languished in exporting their technology? Correctly, it is noted that the technology is often comprehensive, but the interaction design less so.

Comment by Nicholas Paredes on July 20, 2009 at 12:01pm

It is amazing that such large organizations behave with such group think! The music industry needs people with vision and a plan to provide the casual listener with the experience that they desire.

The New York Times discusses the music streaming business.

Comment by Nicholas Paredes on July 20, 2009 at 11:57am

Check out today’s article at UseIt. Jacob Nielsen discusses mobile web usability. Are we really back to 1994? My perspective is that contextual planning can solve many of these issues. What do people want to do on mobile? It takes companies with courage to decide upon a plan as opposed to throwing everything at mobile!

Comment by Nicholas Paredes on April 29, 2009 at 12:29pm

Hi Barbara!

I believe that most of the statements are skewed to reflect the ever present need to sell ads. These numbers almost certainly reflect Admb traffic as well, and not general data traffic. Somehow I doubt that the carriers give up these numbers easily.

My perspective is that the trends matter more than the numbers themselves. As with S60 devices taking a dramatically large slice of the global data usage in some past reports, the question becomes, what areas are growing, and where?

I take al numbers with a grain of salt particularly when they come from advertising agencies. Personally, most of this “research” simply confirms what I am seeing in a very broad sense. Android for example is interesting, although some real issues with Cupcake could derail Google’s trajectory.

Comment by Nicholas Paredes on April 29, 2009 at 9:30am

The app distribution numbers by user are pretty good…

Comment by Nicholas Paredes on April 29, 2009 at 9:22am

iPhone users spend 9 minutes with applications before becoming bored according to Greystripe.

Comment by Nicholas Paredes on April 27, 2009 at 9:22am

A good discussion of location based services. The iPhone does it right, although Google Maps is still king.

Comment by Nicholas Paredes on April 26, 2009 at 11:34am

Don’t miss Mobile Monday tomorrow night! We will be discussing Cupcake and iPhone 3.0. Information is available here.

Comment by Nicholas Paredes on April 24, 2009 at 1:37pm

TechCrunch has a slew of posts about various platforms and their application usage patterns. Outside of the iPhone, nobody (statistically?) is installing second party applications. Interesting.

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