Anatomy of a Marketing Plan: Cutting to the Core

• Do you have confidence in the vitality of your marketing strategy?
• Do you know what components must remain at the heart of your marketing plan?
• Do you have a clear understanding of how to convert marketing strategy into action?

In today's challenging business climate, resources are limited, but expectations remain high.

Join the Chicago AMA for the 5th annual installment of the Anatomy series workshop as leading marketing experts from CDW, ConAgra Foods, DDB, DePaul University and Diners Club International share their insights and explore the essential components of a healthy marketing plan. You'll learn how to cut to the core of the planning process and identify those elements your plan cannot live without.

At this year's workshop, you'll learn to:

• Build a laser-focused marketing plan
• Incorporate consumer insights into the foundation of a plan
• Balance the marketing mix to align with strategic objectives
• Secure internal buy-in for marketing plans

This popular series has sold out in past years. Don't miss your opportunity to check the vital signs of your marketing plan.

Speakers:

Roger K. Lall, DePaul University's Kellstadt Graduate School of Business, Executive-in-Residence, Department of Marketing

Jill Rahman, ConAgra Foods
Vice President, Strategic Planning

Mark Thabit, CDW Corporation
Senior Director, Marketing

James Lou, DDB Worldwide Communications Group Inc.
US Chief Strategist

Brooke Bowser, Diners Club International
Sr. Manager of Global Media Marketing


Social Networking:

Connect with attendees at Twitter (#anatomy09), LinkedIn, and Facebook before, during, and after the event.

Registration Rates:

AMA & CCTB Members: $100
Non-Members: $140

Click here or call (312) 280-0449 to register today. Registered attendees will be entered in a drawing to win a Flip Mino Camcorder!

Register Today!

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